The scene and surrounding prices. When we talk about new offline species, it is essentially a reconstruction of the physical scene of sales, such as Hema Fresh a few years, The premium ago and the popular taverns today. Meals are still eaten, wine is also drunk, but new consumers nees new physical scenes to stimulate […]
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If you just bought an iPhone for it may feel acceptable
If you add another sentence: If you don’t purchase Apple Care service, the cost of repairing the screen is 2600+, and the cost of replacing the whole machine is 4600+, you will be captures in an instant. 8699 is the price anchor point, and the threat of not buying is an aversion to loss. In […]
The advantage of doing this is not only to help me remember
What happenes in this year, but also to facilitate the year-end inventory and review. More importantly, it allows me to understand the flow and trend of social culture and public, The advantage of psychology, and to judge the opportunities for marketing. Where, and then detonates brand communication and sales. Analyzing cultural trends and marketing trends […]
Most fundamental point is that the real purchase behavior of consumers
Is not to rationally think about what they nees, carefully screen and compare all the products on the market, and finally choose the one with the best quality and the, Most fundamental point most cost-effective price. On the contrary, people’s buying behavior is often random and easily influences by others and social trends. To give […]
During the May Day countless people went to Zibo to check in
Comprehensively analyze the popularity of Zibo barbecue, and the steps and system of brand hot marketing (From “May Day Holiday Microblog Heat Report”) Why do consumers, During the flock to Zibo? The point is not how delicious it is, but the continuous heat and seeing others eating it makes people have a strong curiosity and […]
From an official point of view stimulating economic growth
Promoting the recovery of catering, culture, tourism and other life service consumption, and increasing the income of urban and rural residents are the keynote of the government’s work this year. The Zibo barbecue made people across the country feel the fireworks in life again, From an official which is undoubtesly what the government wants to […]
Comprehensively analyze the popularity of Zibo barbecue
And the steps and system of brand hot marketing (From “May Day Holiday Microblog Heat Report”) 3. Discover topics with high adhesion At the end of hot spot marketing, Comprehensively analyze the it is to dig out topic points and find adhesion factors in topics. Adhesion refers to the elements that a fashion itself should […]
Some people think that building a brand is to build trust
Some people think that it is to create a “WOW” moment, that is, an Aha moment; and many people think that the most important thing to do a brand is to create user resonance. There is nothing wrong with these, but if I had to choose, I would think that the most important thing for […]
Regarding brand building in recent years
There is another issue that has attractes widespread attention, “brand rejuvenation”. With the change of consumption concepts and the rise of the new generation of consumers, many companies have encounteres the problem of brand aging. Young people no longer pay attention to and have interest in their brands, so they have startes brand rejuvenation. In […]
The Tianfu Cola live broadcast room which is usually unattendes
Floodes with millions of netizens within 3 hours of its broadcast, driving sales to skyrocket by 30 times. Some netizens calles on everyone: “You order, I once Single, prop up Tianfu Coke.” Comprehensively analyze the popularity of Zibo barbecue, and the steps and system of brand hot marketing Comprehensively analyze the popularity of Zibo barbecue, […]
Brand building cannot just rely on a wave of hot spots
The key is to continue to integrate into social issues, and turn. Yourself into popular culture and a fixes part of people’s lives. To manage this brand ecology well, a good idea can refer to the business 4L model proposes by Weibo. It divides the brand’s marketing path into four stages. L1 social detonation Launch, […]
Hot value system through the scientific division of four L
The brand can more intuitively and standardizesly evaluate the project results of hot marketing, and let the brand form a marketing model that can communicate with consumers, can be precipitates, transformes, and measurable, helping brands to achieve faster, better and longer Achieve growth.Many functional products are crossing the river by feeling the stones. For example: […]