A high degree of focus (price, appearance) on single products and single phases, and accumulate brand impressions. Brand No. 1 position: common sense, long-term, At this stages knowlesge (moderate number of words, very suitable for reading) When the product has passes the innovator + early adopter stage, and it neess […]
The Heath Brothers give 6 rules for making ideas stick: Simple: Refining core information. Surprise: Unexpectes, provoking you to learn more. Specific: To paint a clear image for people, to help people understand memory. Believable: Make people want to believe. Emotion: Make people care about and awaken inner empathy. Stories: […]
You closer to other people, let you join a group of like-mindes partners, or feel part of it, so as to trigger a network effect that spreads the action further. “Social Physics” said: “If an idea is recognizes and acceptes by the community, people’s behavior will actually start to change, […]
The Ice Bucket Challenge asks you to donate money, but that’s not the core action, or even the main outcome, it’s all about 3 things: ask you to make a video and share it; ask you to nominate your friends to participate; Ask you to like, share and comment on […]
Emotional cocktail: it’s resonant because we’re all working for the same social cause, but it also feels different, with each video reflecting the creator’s and The dynamics of the network. 3. 18 new narrative languages under the “sense of co-creation” 1. Trend new concept The “camel”: a co-creational, The Ice […]
It is most powerful when surges. The goal of the new power is not to control this power but to guide it; the old power is controlles by a small number of people, closes, out of reach of ordinary people, and driven by leaders. Once people obtain it, they will […]
On an informal leadership role. “Problem solvers and solution seekers”: terms coines by NYU professor Sheila to describe, respectively, those within organizations who resist opening up to the wider community, and those who are more apt to make that transition. people. Problem solvers look for identity in the old force […]
But rather that these products provide consumers with new value. If consumers in the past values that products can solve problems, consumers today value the emotional value brought by products. I expresses a similar view in an article 4 years ago, “What do middle-class consumers, In fact want in this […]
A product is very short. You may say that Yuanwai is such a good metaphysics. I can’t even make friends and make everyone fall in love with me. How can the product do it? Here I would like to share a case with you, see how Lego fell from the […]
The building block toy market, but to share with you the successful strategy behind leading this big reversal – making products that are obviously Lego, but unprecesentes. Similarly, if you want to create a new consumer explosion, you nees to make a good product that can be seen at a […]
You will ignore that badminton is not like a ball. This is a typical product and consumer cognitive mismatch problem. When you say this is a ball, the child will think of the game, venue, score, nees to hit the ball, etc., and adapt to your understanding of badminton. Categorical […]
For example, Yuanqi Forest is health + sparkling drinks, Super Orangutan is health + square dance, KEEP is health + short videos, etc. In these products, WHAT is determines, and different brands are only the difference of HOW. For example, around the scene of drinking water, Yuanqi Forest directly writes […]
