Viva Magenta chosen Color of the Year 2023

“ Viva Magenta” will be the color of the year 2023: this has been decided by the world color authority, the Pantone Color Institute, which reveals its Color of the Year every December. As he announced yesterday, Thursday, his choice for 2023 is a vibrant relative of the red family inspired by nature, specifically the cochineal . Described as “a nuanced crimson hue” that balances warm and cool, ‘Viva Magenta’ is “an unconventional shade for an unconventional time,” according to Pantone’s official statement. «In this age of technology, we look to nature and what is real for inspiration. 

In years characterized by uncertainty

It is necessary to choose colors that calm, calm or lift your spirits. Thus, in the midst of the current pandemic and on the threshold of a global category email list economic crisis. ‘Viva Magenta’ represents “tranquility, trust and connection ” in a world that is trying to recover. As expressed by Laurie Pressman, vice president of the Pantone Color Institute. . «We are living in unconventional times. “The only thing that has become conventional is how unconventional it is,” he told CNN . In addition, the Pantone Color Institute nods to the technological era and dedicates a section of its website to the metaverse under the motto “Explore the Magentaverse.

What Pantone's Viva Magenta tells us about 2023

As The Guardian points out , at least in popular culture, shades of magenta are already everywhere . From Clea ‘s signature berry smoky eye makeup Phone Number BL or Charlize Theron ‘s Marvel heroine to Emily Blunt ‘s plum outfit in The English. Harry Styles , a fashion icon always on the cutting edge. Chose a magenta Gucci blazer to announce his arrival in Venice for the premiere of Don’t Worry Darling. While, last week, the Princess of Wales wore a dress from Emilia Wickstead coat. Matching hat in this jewel tone to greet South African President Ramaphosa. It’s not the easiest color to wear, but it can send a message. James Fox, Cambridge art historian and author of The World in Color. Told the British media that, “it is worth remembering that color is fundamental. In the human experience as a means of narration, communication and connection .


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