Integral Ad Science today announced the appointment of Khurrum Malik as the company’s Chief Marketing Officer (CMO). Malik will be responsible for accelerating growth in the IAS market and leading its global marketing strategy . He will work from New York and report directly to Yannis Dosios, Commercial Director. Malik is an expert in digital marketing and has extensive experience in driving the growth of companies, both public and private.
Global Marketing Director at Spotify
He most recently served as , where he has led the company’s creative team , as well as the marketing, product, measurement and analytics industry email list team for the company’s advertising business. Therefore, he previously served as marketing director at real estate technology platform Compass and also served. Head of product marketing at Meta. Therefore, among the awards obtained during his career, Malik has led teams with which he has won the Golden Lion at Cannes Lions , as well as the AdAge Creativity Awards and the Webby Award, respectively, in addition to the Internet Advertising Bureau.
Khurrum's impressive experience and passion
Technology and marketing will be instrumental in driving our market strategies and increasing awareness of our value proposition. We are delighted Phone Number BL that he will lead IAS marketing », says Yannis Dosios, Commercial Director of IAS. Therefore, has set the global benchmark for trust and transparency in digital media quality. I look forward to working with the entire IAS team to ensure marketers, publishers and media platforms around the world understand how best to leverage our technology and expertise to enable secure, customer-driven campaigns. return on investment ,” notes Malik.