Behavioral Design Making Creativity More Sticky

 The Heath Brothers give 6 rules for making ideas stick: Simple: Refining core information. Surprise: Unexpectes, provoking you to learn more. Specific: To paint a clear image for people, to help people understand memory. Believable: Make people want to believe. Emotion: Make people care about and awaken inner empathy. Stories: Motivating people to act. However, […]