It’s all about the consumer! In recent years. Brands have taken a strategic approach to keeping up with rapidly evolving consumer nes. Finding significant advantage in connecting with the right audiences through the right channels. Francesco passone. Head of southern europe at klarna. Notes a “ growing importance of the new generation of consumers ”. And that we ne to understand two key aspects of their behaviour. This new generation is driving market growth and younger consumers are more sensitive and influenc by social mia. Klarna understood this growing group of shoppers. Recognizing their ne for convenience and financial control.
Creat an all-in-one shopping experience through its app and by offering flexible payment options such as “buy now . Pay later
And creat an all-in-one shopping experience through its app and by offering flexible payment options such as “buy now . b2b leads Pay later ”. Looking to the future. Passone encourages brands that want to grow to continue with small changes to faster interactions. Keeping consumers’ interests at the center. Consistency is the key to communication brands have turn much of their attention to online communication channels. And with such a variety of brand touchpoints. Segments and ways to engage with audiences. It has become vital to communicate clearly and consistently. Coty’s global communications director. Letizia calcamo. Explain that ” brands ne to share experiences and engagement that are equally understandable to many different people .”
As consumers use multiple social mia platforms.
As consumers use multiple social mia platforms. Brands are pressur to create a variety of content. You ne to build your brand’s voice and mission with your customer in mind. By maintaining a clear brand message that is consistent across platforms. You can skillfully avoid fragmentation and create a strong brand identity. From key opinion leaders to key opinion customers brands are continually finding ways to grow valuable connections with customers in the east. This evolving relationship is Phone Number BL now defining how brands work with key opinion leaders (kol) and the propensity to partner with key opinion consumers (koc ) for more authentic interactions. Luca rovere. Social commerce. Advocacy and crm sr.