The subject line is the first thing your recipient sees, and it’s what will determine whether they open your email or not. That’s why it’s so important to get it right. But unfortunately, many email marketers make mistakes when it comes to writing subject lines. In this article, we’ll take a look at the 7 Deadly Sins of Email Subject Lines. By avoiding these sins, you can write subject lines that are more likely to be opened and read. Sin #1: Using Generic Subject Lines One of the biggest mistakes you can make is using a generic subject line. Generic subject lines are the ones that everyone uses, like “New Sale!” or “Newsletter.” These subject lines are so common that they’re just going to get lost in the noise. If you want your email to stand out, you need to write a subject line that’s unique and attention-grabbing. Think about what would make your recipient want to open your email.
What’s the benefit of reading it
the offer? the news? Sin #2: Using Misleading Subject Lines Another big sin is using misleading subject lines. These are the subject lines that promise something that the email doesn’t deliver. For example, you might have a subject line that says “Free Gift Inside!” but when the recipient opens the email, there’s no free gift. Misleading Remove Background Image subject lines are just going to make your recipient feel like they’ve been tricked. And they’re not going to be happy about it. If you want to build trust with your subscribers, you need to be honest with them. Sin #3: Using Too Many Words Your subject line should be short and to the point. People are busy, and they don’t have time to read long subject lines. A study by Boomerang found that email subject lines that are 41 characters or less have the highest open rate. So, keep your subject lines short and sweet.
The shorter the better
Using All Caps Using all caps in your subject line is like shouting. It’s jarring and attention-grabbing, but it’s also annoying. People are more likely to ignore emails with all caps subject lines. If you want to use all caps in your subject line, be sure to use them sparingly. And only use them for important messages. Sin #5: Using Spammy Words There are certain Phone Number BL words that are associate with spam emails. These words include “free,” “win,” “click here,” and “urgent.” If you use these words in your subject line, your email is more likely to end up in the spam folder. So, avoid using these words in your subject lines. If you want to use them, be sure to use them sparingly and in a way that doesn’t make your email look like spam. Sin #6: Not Personalizing Your Subject Lines Personalizing your subject lines is a great way to increase your open rate. When you personalize your subject lines, you’re showing your recipient that you’ve taken the time to address them specifically.