And by guessing the angle of your marketing communication. you probably won’t get very good results. By downloading our buyer persona workbook . you can get start with defining buyer personas. Has your company already defin buyer personas? Brilliant! Please note that when considering buyer personas. it would be good to also consider different levels of product awareness. Product awareness indicates how well the buyer persona knows the product or service from the past.
Product awareness can
The buyer persona’s be defin in five different levels. which are completely unaware. problem business lead aware. end result aware. product aware and fully aware. You can learn more about the levels of awareness by reading the blog text – Buyer personas are your company’s target group . In order to achieve the best results. it is necessary to produce different video material according to our MRACE® model for buyer persons with different levels of product awareness.
Would be nice if one produc
Of course. it material work for every corner. but it’s not quite that simple. Each buyer persona can have a very different Phone Number BL factor or driver that controls the purchase. In order to get a person to follow the purchase path to the finish line as desir. various obstacles to the purchase have to be tackl. Let’s take. for example. a facial lotion from a domestic natural cosmetics line – for one. a strong driver may be the fact that they want to buy domestic cosmetics.