How to Write Email Subject Lines That People Will Actually Read
The subject line of an email is the first thing that people see, and it’s often the deciding factor of whether or not they’ll open your email. So if you want your emails to be read, you need to write subject lines that are clear, concise, and attention-grabbing. Here are some tips on how to write email subject lines that people will actually read: Keep it short and sweet. Your subject line should be no more than 50 characters long, and ideally, it should be even shorter. People are more likely to open an email if the subject line is easy to read and understand. Use clear and concise language. Avoid using jargon or technical terms that your audience may not understand. Keep your language simple and straightforward. Be specific. Tell people what your email is about in the subject line.
Don’t leave them guessing
Use keywords. If you’re sending an email about a specific product or service, be sure to include the keywords that people are likely to search for. This will help your email show up in search results. Create a sense of urgency. If you want people to open your email right away, use words like “urgent,” “limited time offer,” or “free.” Personalize your subject line. If you know the name of the person you’re emailing, use their name in the subject line. This will make your email more personal and more likely to be opened. A/B test your subject lines. Once you’ve written a few different subject lines, send them out to a small group of people and see which one gets the most opens. This will help you determine which subject line is most effective for your audience. Here are some examples of good email subject lines: “New Product Launch: Get 20% Off Your First Order” “Free Webinar: How to Grow Your Business Online” “Urgent: Your Account Is About to Expire” “Congratulations, [Name]! You’ve Won!” “[Name], I Need Your Help” These subject lines are all clear, concise, and attention-grabbing.
They tell people what
The email is about, and they create a sense of urgency or excitement. As a result, they’re more likely to be opened than subject lines that are vague, boring, or spammy. If you want your emails to be read, it’s important to write subject lines that people will actually want to open. By following these tips, you can write subject lines that are clear, concise, and attention-grabbing. This will help you increase your open rates and get your emails seen by more people. Here are some additional tips for writing email subject lines: Use active voice instead of passive voice. Active voice is more engaging and attention-grabbing than passive voice. For example, instead of writing “Your account is about to expire,” you could write “Your account expires in 5 days.” Use power words. Power words are words that evoke strong emotions, such as “free,” “new,” “limited time,” and “urgent.” These words can help you grab people’s attention and get them to open your email. Use humor.